Wow this one has got us excited! Boy oh boy! Google has allegedly partnered with Spice Global to open retail stores in India with a focus on Android OS and devices. This is definitely a step forward into deeper market penetration & generating customer awareness about Android.
This will be the second stop in Asia for a Google Retail outlet, the first one ofcourse being Indonesia where Google opened up an Android Nation Store back in 2012 in Jakarta, Indonesia. Where you ask? As always, New Delhi gets the cake. According to Spice Global chariman Bhupendra Kumar Modi -
We will focus on 3G phones and phase out 2G gradually
Tell me where in India!!?
The first Indian Android Nation store will open up in New Delhi’s Select Citywalk with a 1,200-1,500 sq ft location.
Google to open Android Nation Stores in India
Singapore based Spice Global also added that they will partner with Google to open up similar Android Nation strores in the Middle East, Malaysia, Thailand, Indonesia and Africa. The Great Indian consumer will get a hands-on feature rich experience of Android devices, we believe and is essential as many get their Android products from outside the country due to product availability issues most of the time.
Google isnt the first company to have a retail store of its own, infact it is a late entrant as rivals Microsoft and Apple already have such stores in India and have been doing really well.
Via : Forbes, Economic Times
